Nigora Fazliddin: The Social Media Storyteller Bringing Life in Tajikistan to the World – The Times of Central Asia

For all its beauty and Silk Road history, Tajikistan remains one of the least visited countries on earth. Life in its epic mountain ranges is rarely captured by photographers, and documentary films are few and far between – mainly half-hearted vlogs by the foreigners who pass through on the Pamir Highway. But in recent years, one Tajik filmmaker and travel influencer has made it her mission to show both her own people and the wider world what makes her homeland so extraordinary.

Nigora Fazliddin, a former journalist from Dushanbe, is part of a new generation of creators using social media to bridge cultural distances. Posting simple videos and photographs from her journeys in Tajikistan, she captures the landscapes and communities that outsiders, and even many Tajiks, rarely get to see. “This love I have for our land – its wild beauty, its silence, its soul – I try to share with others,” she tells The Times of Central Asia.

Read my article ‘Nigora Fazliddin: The Social Media Storyteller Bringing Life in Tajikistan to the World’ in The Times of Central Asia (21 August 2025).

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Jonathan Campion is a writer, journalist, editor and linguist, working in the Eurasia region. Read about his work here, and contact him here.